{"id":12989,"date":"2026-09-09T06:00:27","date_gmt":"2026-09-09T05:00:27","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=12989"},"modified":"2026-09-08T10:57:55","modified_gmt":"2026-09-08T09:57:55","slug":"rlm-radio-roche-la-moliere-lance-sa-webradio-100-locale","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/rlm-radio-roche-la-moliere-lance-sa-webradio-100-locale\/","title":{"rendered":"RLM Radio : Roche-la-Moli\u00e8re lance sa webradio 100 % locale"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>De la musique, des infos 100 % locales et une bonne dose d\u2019enthousiasme : \u00e0 Roche-la-Moli\u00e8re (Loire), la parole publique change de ton ! Depuis le d\u00e9but du mois de septembre 2026, la municipalit\u00e9 a lanc\u00e9 RLM Radio, sa toute propre webradio pens\u00e9e comme un m\u00e9dia de proximit\u00e9 \u00ab 100 % local et positif \u00bb. Son objectif ? Informer, divertir et cr\u00e9er du lien entre les 10 000 habitants de la commune.<\/strong><\/p>\n<h3>Un projet de c\u0153ur port\u00e9 par l&rsquo;\u00e9quipe municipale<\/h3>\n<p>Derri\u00e8re ce projet un brin audacieux, on retrouve \u00c9ric Berlivet, maire de la ville depuis 2014, qui concr\u00e9tise au passage un r\u00eave de toujours : jouer les animateurs radio ! Pour concr\u00e9tiser cette envie, il s\u2019est entour\u00e9 de son service communication, men\u00e9 par Fran\u00e7ois Mendes, qui s\u2019active en coulisses pour faire vivre l\u2019antenne.<\/p>\n<p>Au programme : un flux musical non-stop (24h\/24 et 7j\/7) piment\u00e9 d&rsquo;infos pratiques et d&rsquo;actualit\u00e9s rouchonnes. Si la grille compl\u00e8te des programmes est encore en train de s&rsquo;\u00e9toffer, les premiers rendez-vous th\u00e9matiques pointent d\u00e9j\u00e0 le bout de leur nez, avec notamment un premier point fixe le vendredi \u00e0 12 h 30.<\/p>\n<h3>RLM Radio dans votre poche : comment l&rsquo;\u00e9couter ?<\/h3>\n<p>Puisqu&rsquo;il s&rsquo;agit d&rsquo;une webradio 100 % num\u00e9rique, l&rsquo;acc\u00e8s est un jeu d&rsquo;enfant :<\/p>\n<ul>\n<li><strong>Sur le Web :<\/strong> Un simple clic sur le lecteur int\u00e9gr\u00e9 du site de la ville (ou via une page d\u00e9di\u00e9e) suffit, que vous soyez sur ordinateur, tablette ou smartphone. La station commence aussi \u00e0 se faire une place dans les principaux annuaires de radios en ligne.<\/li>\n<li><strong>Sur Mobile :<\/strong> Les adeptes d&rsquo;Android peuvent directement t\u00e9l\u00e9charger l\u2019application officielle \u00ab <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.rlmradio.app\" target=\"_blank\" rel=\"noopener\">RLM Radio \u00bb sur le Play Store<\/a>. Pour les utilisateurs d&rsquo;iPhone et d&rsquo;iPad, l&rsquo;\u00e9coute se fait tr\u00e8s facilement depuis le navigateur web ou via vos applications radio habituelles.<\/li>\n<\/ul>\n<p>Et la suite ? La municipalit\u00e9 pr\u00e9pare d\u00e9j\u00e0 l&rsquo;arriv\u00e9e de la station sur les enceintes connect\u00e9es et d&rsquo;autres plateformes audio.<\/p>\n<h3>Pourquoi cr\u00e9er une radio municipale ?<\/h3>\n<p>Si l&rsquo;id\u00e9e est ludique, elle r\u00e9pond surtout \u00e0 de vrais besoins pour la vie locale :<\/p>\n<p><strong>Garder le contact au quotidien :<\/strong> Contrairement aux r\u00e9seaux sociaux soumis aux caprices des algorithmes, la radio s&rsquo;\u00e9coute en fond sonore \u2014 au travail, en voiture ou \u00e0 la maison. C\u2019est le format id\u00e9al pour passer un rappel sur un \u00e9v\u00e9nement, relayer des infos sur les travaux ou mettre en avant une initiative locale.<\/p>\n<p><strong>Cr\u00e9er une vraie signature sonore :<\/strong> En misant sur un ton \u00ab positif et local \u00bb, la ville fa\u00e7onne son identit\u00e9 \u00e0 travers une ambiance, des jingles et une voix qui lui ressemblent.<\/p>\n<p><strong>Mettre un coup de projecteur sur le tissu local :<\/strong> Qu&rsquo;il s&rsquo;agisse des associations (sport, culture), des commer\u00e7ants du coin, des \u00e9coles ou des \u00e9v\u00e9nements de la commune, RLM Radio offre une vitrine vivante \u00e0 tous ceux qui font bouger Roche-la-Moli\u00e8re.<\/p>\n<p><strong>S&rsquo;adapter aux nouvelles habitudes :<\/strong> Podcasts, streaming, enceintes connect\u00e9es&#8230; L&rsquo;audio a le vent en poupe ! La commune s&rsquo;adapte ainsi aux usages d&rsquo;aujourd&rsquo;hui pour toucher un public plus large et mobile.<\/p>\n<p><strong>Moderniser la communication :<\/strong> Apr\u00e8s les alertes sur les r\u00e9seaux sociaux, l&rsquo;audio apporte une touche d&rsquo;\u00e9motion, de chaleur et de convivialit\u00e9, souvent bien plus marquante qu&rsquo;un simple communiqu\u00e9 \u00e9crit.<\/p>\n<h3>Les cl\u00e9s d&rsquo;un succ\u00e8s durable<\/h3>\n<p>Lancer une radio est une belle aventure, mais le plus dur reste \u00e0 faire pour transformer l&rsquo;essai :<\/p>\n<ul>\n<li><strong>Trouver le bon \u00e9quilibre :<\/strong> Garantir une information utile sans tomber dans le pi\u00e8ge de la communication purement institutionnelle.<\/li>\n<li><strong>Proposer des rendez-vous r\u00e9guliers :<\/strong> Une bonne radio a besoin de voix incarn\u00e9es, d&rsquo;interviews et d&rsquo;\u00e9missions r\u00e9currentes pour fid\u00e9liser ses auditeurs.<\/li>\n<li><strong>Donner la parole aux habitants :<\/strong> Faire de RLM Radio un v\u00e9ritable outil participatif ouvert aux \u00e9coles, aux associations et aux citoyens.<\/li>\n<\/ul>\n<h3>Une belle promesse pour la vie locale<\/h3>\n<p>Les premiers retours sont prometteurs et l&rsquo;\u00e9lan est donn\u00e9. M\u00eame si la grille des programmes continue de s&rsquo;enrichir au fil des semaines, l&rsquo;arriv\u00e9e de cette voix locale permanente est d\u00e9j\u00e0 une excellente nouvelle pour Roche-la-Moli\u00e8re. Un bel exemple de communication de proximit\u00e9, chaleureuse et ancr\u00e9e dans le quotidien de son territoire !<\/p>\n<p>\u2022 <a href=\"https:\/\/player.webradio.ai\/rlm\" target=\"_blank\" rel=\"noopener\"><strong>Ecouter RLM Radio &gt;&gt;<\/strong><\/a><\/p>\n<p>\u2022 <a href=\"https:\/\/www.roche-la-moliere.fr\/\" target=\"_blank\" rel=\"noopener\"><strong>En savoir plus &gt;&gt;<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/09\/08092026-02.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la musique, des infos 100 % locales et une bonne dose d\u2019enthousiasme : \u00e0 Roche-la-Moli\u00e8re (Loire), la parole publique change de ton ! Depuis le d\u00e9but du mois de septembre 2026, la municipalit\u00e9 a lanc\u00e9 RLM Radio, sa toute propre webradio pens\u00e9e comme un m\u00e9dia de proximit\u00e9 \u00ab 100 % local et positif \u00bb. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RLM Radio : Roche-la-Moli\u00e8re lance sa webradio 100 % locale - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Musique, infos et vie locale 24h\/24 : RLM Radio, la nouvelle radio digitale conviviale de Roche-la-Moli\u00e8re donne la parole aux habitants !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/rlm-radio-roche-la-moliere-lance-sa-webradio-100-locale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RLM Radio : Roche-la-Moli\u00e8re lance sa webradio 100 % locale - 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