{"id":12789,"date":"2026-08-10T10:18:17","date_gmt":"2026-08-10T09:18:17","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=12789"},"modified":"2026-08-10T10:18:21","modified_gmt":"2026-08-10T09:18:21","slug":"version-kids-la-nouvelle-radio-digitale-famille-de-vinci-autoroutes","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/version-kids-la-nouvelle-radio-digitale-famille-de-vinci-autoroutes\/","title":{"rendered":"Version Kids : la nouvelle radio digitale famille de VINCI Autoroutes"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

Radio VINCI Autoroutes vient d\u2019enrichir son bouquet de webradios th\u00e9matiques avec Version Kids, une station digitale pens\u00e9e pour transformer les longs trajets autoroutiers en moments de divertissement partag\u00e9. Lanc\u00e9e le 23 juillet 2026, cette huiti\u00e8me radio num\u00e9rique du groupe allie musique family-friendly, jeux interactifs et podcasts \u00e9ducatifs, tout en conservant le c\u0153ur de m\u00e9tier du 107.7 FM : l\u2019information trafic en temps r\u00e9el diffus\u00e9e automatiquement toutes les 15 minutes.<\/strong><\/p>\n

Une programmation con\u00e7ue pour toutes les g\u00e9n\u00e9rations<\/h3>\n

Contrairement aux webradios jeunesse classiques qui ciblent exclusivement les enfants, Version Kids adopte une approche transg\u00e9n\u00e9rationnelle. Sa grille musicale int\u00e8gre des artistes populaires aupr\u00e8s des 6\u201312 ans mais aussi appr\u00e9ci\u00e9s des adultes : Gims, Soprano, Louane, Bigflo & Oli, Lady Gaga, Ed Sheeran. Cette strat\u00e9gie \u00e9ditoriale r\u00e9pond \u00e0 un enjeu majeur du voyage en famille : \u00e9viter la guerre des playlists entre la banquette arri\u00e8re et le poste de conduite.<\/p>\n

Le dispositif va au-del\u00e0 de la simple diffusion musicale. Des devinettes et des podcasts originaux viennent rythmer le trajet, offrant aux parents des outils pour occuper les enfants sans avoir \u00e0 recourir syst\u00e9matiquement aux \u00e9crans individuels. Cette logique s\u2019inscrit dans la continuit\u00e9 de la collection \u00ab\u00a0Dans mon si\u00e8ge auto\u00a0\u00bb<\/a>, lanc\u00e9e d\u00e8s 2020 par VINCI Autoroutes, qui proposait d\u00e9j\u00e0 des histoires, des jeux et des exercices de relaxation con\u00e7us sp\u00e9cifiquement pour les trajets.<\/p>\n

L\u2019infotrafic du 107.7 FM, socle invariant de l\u2019offre digitale<\/h3>\n

Ce qui distingue \u00ab Version Kids \u00bb des autres webradios familiales (comme Bloom ou Radio Pomme d\u2019Api), c\u2019est son ancrage dans l\u2019\u00e9cosyst\u00e8me autoroutier de VINCI. Toutes les 15 minutes, un flash trafic est inject\u00e9 automatiquement dans le flux, sans intervention de l\u2019utilisateur. Cette fonctionnalit\u00e9 est cruciale pour les parents conducteurs, qui n\u2019ont pas \u00e0 interrompre leur \u00e9coute pour v\u00e9rifier l\u2019\u00e9tat du r\u00e9seau.<\/p>\n

Techniquement, cette radio digitale est accessible via l\u2019application mobile Radio 107.7 (iOS et Android), ainsi que sur le site radio Vinci Autoroutes<\/a>. Elle s\u2019int\u00e8gre nativement \u00e0 Android Auto et Apple CarPlay, permettant une utilisation mains libres compatible avec la s\u00e9curit\u00e9 routi\u00e8re.<\/p>\n

Le 107.7 sur mesure : une strat\u00e9gie de personnalisation de l\u2019\u00e9coute<\/h3>\n

Version Kids est la quatri\u00e8me radio digitale lanc\u00e9e par VINCI Autoroutes en 2026, apr\u00e8s Version 90, Version 2000, Version Ibiza, Version Pop-Rock, Version HappyList et Version Classique. Cette acc\u00e9l\u00e9ration s\u2019explique par l\u2019\u00e9volution des technologies de streaming et la demande croissante des auditeurs pour une exp\u00e9rience audio personnalis\u00e9e.<\/p>\n

Denis Costat, impliqu\u00e9 dans le projet, r\u00e9sume l\u2019ambition : proposer le 107.7 sur mesure, c\u2019est-\u00e0-dire conserver la puissance de l\u2019information trafic tout en permettant \u00e0 chacun de choisir son environnement sonore selon ses envies ou l\u2019\u00e2ge des passagers. Cette logique de \u00ab\u00a0radio \u00e0 la demande\u00a0\u00bb s\u2019aligne sur les tendances observ\u00e9es dans le secteur du streaming musical, o\u00f9 la curation th\u00e9matique (playlists, ambiances) prime d\u00e9sormais sur la lin\u00e9arit\u00e9 traditionnelle.<\/p>\n

Positionnement dans le paysage des webradios familiales<\/h3>\n

Le lancement de Version Kids intervient dans un contexte o\u00f9 plusieurs initiatives concurrentes \u00e9mergent sur le cr\u00e9neau des trajets familiaux. En 2025, le podcast Bloom, port\u00e9 par deux mamans, proposait d\u00e9j\u00e0 des playlists adapt\u00e9es aux 0\u201310 ans avec des contenus \u00e9ducatifs (d\u00e9couverte de la langue, nutrition, reportages). De m\u00eame, des podcasts comme Radio Pomme d\u2019Api<\/a> (3\u20137 ans) ou Les histoires en musique d\u2019\u00c9lodie Fondacci<\/a> (3\u201312 ans) occupent ce segment depuis plusieurs ann\u00e9es.<\/p>\n

Cependant, aucune de ces offres ne combine aussi syst\u00e9matiquement divertissement jeunesse et information trafic autorouti\u00e8re en temps r\u00e9el. Version Kids se positionne donc comme une hybridation originale entre webradio familiale et service d\u2019infomobilit\u00e9, exploitant l\u2019avantage concurrentiel de VINCI Autoroutes : son r\u00e9seau de 4 500 km d\u2019autoroutes et sa l\u00e9gitimit\u00e9 historique sur l\u2019information routi\u00e8re.<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] Radio VINCI Autoroutes vient d\u2019enrichir son bouquet de webradios th\u00e9matiques avec Version Kids, une station digitale pens\u00e9e pour transformer les longs trajets autoroutiers en moments de divertissement partag\u00e9. Lanc\u00e9e le 23 juillet 2026, cette huiti\u00e8me radio num\u00e9rique du groupe allie musique family-friendly, […]<\/p>\n","protected":false},"author":3,"featured_media":12790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nVersion Kids : la nouvelle radio digitale famille de VINCI Autoroutes - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez Version Kids : Musique, devinettes, podcasts et info trafic 107.7 FM toutes les 15 minutes pour les enfants sur l\u2019autoroute.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/version-kids-la-nouvelle-radio-digitale-famille-de-vinci-autoroutes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Version Kids : la nouvelle radio digitale famille de VINCI Autoroutes - 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