{"id":12382,"date":"2026-06-25T06:00:48","date_gmt":"2026-06-25T05:00:48","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=12382"},"modified":"2026-06-22T07:49:10","modified_gmt":"2026-06-22T06:49:10","slug":"ods-radio-le-son-des-alpes-soffre-un-shot-dadrenaline-numerique","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/ods-radio-le-son-des-alpes-soffre-un-shot-dadrenaline-numerique\/","title":{"rendered":"ODS Radio : Le son des Alpes s’offre un shot d’adr\u00e9naline num\u00e9rique"},"content":{"rendered":"

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Si vous avez d\u00e9j\u00e0 serpent\u00e9 le long des routes de la Haute-Savoie, de la Savoie ou du pays de Gex, son nom vous est forc\u00e9ment familier. ODS Radio, qui s’est fi\u00e8rement autoproclam\u00e9e la \u00ab\u00a01\u00e8re radio des Alpes\u00a0\u00bb, accompagne le quotidien des montagnards et des frontaliers depuis pr\u00e8s de trente ans. N\u00e9e \u00e0 Annecy, la station a su pr\u00e9server son ADN de m\u00e9dia de proximit\u00e9 tout en op\u00e9rant une mutation num\u00e9rique tr\u00e8s r\u00e9ussie sous l’aile d’Espace Group.<\/strong><\/p>\n

Aujourd\u2019hui, ODS ne se contente plus de franchir les reliefs gr\u00e2ce \u00e0 ses antennes FM et son d\u00e9ploiement en DAB+. Elle s\u2019invite directement dans nos smartphones et nos enceintes connect\u00e9es \u00e0 travers une application repens\u00e9e et un bouquet de webradios th\u00e9matiques bien ficel\u00e9. Voyage au c\u0153ur d’un \u00e9cosyst\u00e8me sonore qui ne manque pas d’altitude.<\/p>\n

L’esprit ODS : Le couteau suisse de la proximit\u00e9<\/h3>\n

Ce qui fait la force du flux principal d’ODS Radio, c’est ce parfait \u00e9quilibre entre une programmation musicale r\u00e9solument Pop-Rock \/ Hits et un ancrage local ind\u00e9boulonnable.<\/p>\n

Ici, l’auditeur n’est pas un simple num\u00e9ro. Qu’il s’agisse de se r\u00e9veiller de bonne humeur avec l’\u00e9quipe du matin, de suivre l’\u00e9tat du trafic en temps r\u00e9el sur les axes satur\u00e9s menant aux stations, ou de s’informer sur la vie associative, culturelle et \u00e9conomique de la r\u00e9gion Auvergne-Rh\u00f4ne-Alpes, ODS joue son r\u00f4le de couteau suisse \u00e0 la perfection. La couleur d’antenne est chaleureuse, conviviale et profond\u00e9ment humaine.<\/p>\n

Le Bouquet de Webradios : \u00c0 chaque g\u00e9n\u00e9ration son sommet<\/h3>\n

Pour prolonger l’exp\u00e9rience sans saturer l’antenne principale, ODS Radio a d\u00e9velopp\u00e9 un bouquet num\u00e9rique qui cible pr\u00e9cis\u00e9ment les go\u00fbts de son audience \u00ab\u00a0adulte contemporaine\u00a0\u00bb. Exit la dispersion dans des genres trop pointus : la station a choisi de segmenter son offre par nostalgie g\u00e9n\u00e9rationnelle et par couleur d’intensit\u00e9.<\/p>\n

ODS Ann\u00e9es 80<\/strong> : C\u2019est la capsule temporelle par excellence. Un voyage rythm\u00e9 par les bo\u00eetes \u00e0 rythmes, les synth\u00e9tiseurs et les refrains cultes que l’on surprend tout le monde \u00e0 fredonner au bureau.<\/p>\n

ODS Ann\u00e9es 90<\/strong> : Une playlist nostalgique hautement addictive qui fait cohabiter la pop acidul\u00e9e, le rock alternatif et les hits des clubs qui ont marqu\u00e9 la fin du mill\u00e9naire.<\/p>\n

ODS L\u00e9gendes du Rock<\/strong> : Avis aux puristes. Ce flux s’adresse \u00e0 ceux pour qui le rock s’\u00e9crit avec un grand R. Des Rolling Stones \u00e0 Led Zeppelin en passant par les grands noms du rock moderne, la programmation est nerveuse et authentique.<\/p>\n

ODS Premium<\/strong> : Con\u00e7ue pour une \u00e9coute continue (en fond sonore au travail ou lors des longs trajets)<\/em>, cette d\u00e9clinaison purifie l’antenne en resserrant la playlist autour des plus grands hits pop du moment, tout en limitant les coupures.<\/p>\n

Une strat\u00e9gie digitale taill\u00e9e pour la mobilit\u00e9<\/h3>\n

En s’appuyant sur l’expertise d’Espace Group<\/a> (un des acteurs majeurs de la radio digitale en France)<\/em>, ODS a compris que l’auditeur d’aujourd’hui n’\u00e9coute plus la radio uniquement sur son vieux transistor.<\/p>\n

L\u2019application mobile d’ODS fait la part belle \u00e0 la mobilit\u00e9 connect\u00e9e. Dot\u00e9e d’une interface calqu\u00e9e sur le site internet pour ne pas perdre l’utilisateur, elle int\u00e8gre parfaitement la compatibilit\u00e9 Android Auto<\/a> et Apple CarPlay. Un argument de poids dans les territoires alpins : lorsque le signal hertzien faiblit au fond d’une vall\u00e9e ou derri\u00e8re un col, le streaming mobile prend le relais de mani\u00e8re transparente, garantissant une continuit\u00e9 d’\u00e9coute parfaite pour les frontaliers ou les skieurs.<\/p>\n

Ce qu’on aime particuli\u00e8rement : La possibilit\u00e9 de consulter en un clin d’\u0153il les derniers titres diffus\u00e9s sur chaque webradio. Pratique pour retrouver ce morceau r\u00e9tro qui vous trotte dans la t\u00eate depuis 20 minutes !<\/p>\n

L’avis de la r\u00e9daction<\/h3>\n

ODS Radio r\u00e9ussit le pari de ne pas perdre son \u00e2me \u00e0 l’\u00e8re du tout-num\u00e9rique. En proposant des webradios qui agissent comme des extensions logiques de sa marque (et non comme des produits d\u00e9connect\u00e9s)<\/em>, la station savoyarde fid\u00e9lise sa communaut\u00e9. Que l’on cherche l’efficacit\u00e9 des hits actuels avec l’info locale en prime, ou une immersion nostalgique dans les d\u00e9cennies pass\u00e9es, le bouquet d’ODS offre une superbe bande-son, fra\u00eeche, alpine et r\u00e9solument conviviale. \u00c0 glisser d’urgence dans ses favoris pour s’offrir un grand bol d’air musical !<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] Si vous avez d\u00e9j\u00e0 serpent\u00e9 le long des routes de la Haute-Savoie, de la Savoie ou du pays de Gex, son nom vous est forc\u00e9ment familier. ODS Radio, qui s’est fi\u00e8rement autoproclam\u00e9e la \u00ab\u00a01\u00e8re radio des Alpes\u00a0\u00bb, accompagne le quotidien des montagnards […]<\/p>\n","protected":false},"author":3,"featured_media":12383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nODS Radio : Le son des Alpes s'offre un shot d'adr\u00e9naline num\u00e9rique - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"ODS Radio, c\u2019est un parfait \u00e9quilibre entre une programmation musicale r\u00e9solument Pop-Rock \/ Hits et un ancrage local ind\u00e9boulonnable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/ods-radio-le-son-des-alpes-soffre-un-shot-dadrenaline-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ODS Radio : Le son des Alpes s'offre un shot d'adr\u00e9naline num\u00e9rique - 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