une mutation profonde<\/a> des usages audio dans les foyers britanniques.<\/p>\nUne audience toujours massive malgr\u00e9 la fragmentation audio<\/h3>\n
La premi\u00e8re surprise des chiffres RAJAR reste la solidit\u00e9 impressionnante du m\u00e9dia radio.
Au premier trimestre 2026, 50,6 millions d\u2019adultes britanniques, soit 87 % de la population de plus de 15 ans, ont \u00e9cout\u00e9 la radio chaque semaine.<\/p>\n
Dans un paysage m\u00e9diatique satur\u00e9 par Spotify, YouTube, TikTok, les podcasts et les services de streaming vid\u00e9o, cette stabilit\u00e9 d\u00e9montre que la radio conserve un r\u00f4le central dans les habitudes quotidiennes. Information en direct, divertissement, musique, compagnonnage ou actualit\u00e9 locale : le m\u00e9dia continue d\u2019occuper une place unique dans l\u2019\u00e9cosyst\u00e8me audio.<\/p>\n
Mais cette fid\u00e9lit\u00e9 du public ne signifie pas immobilisme. La radio britannique change rapidement de visage.<\/p>\n
Le num\u00e9rique devient le mode d\u2019\u00e9coute dominant<\/h3>\n
Le chiffre cl\u00e9 du rapport RAJAR Q1 2026 est sans doute celui-ci : 76 % de toute l\u2019\u00e9coute radio se fait d\u00e9sormais via des plateformes num\u00e9riques.<\/p>\n
Plus marquant encore, l\u2019\u00e9coute online atteint un record historique de 30,4 % de part d\u2019\u00e9coute, d\u00e9passant largement l\u2019AM\/FM qui tombe \u00e0 24 %. Une bascule symbolique qui illustre la fin progressive de la domination historique de la diffusion analogique.<\/p>\n
Le DAB, pilier de la radio num\u00e9rique britannique, poursuit \u00e9galement sa progression avec 43,1 % de part d\u2019\u00e9coute, en hausse d\u2019un point sur un an. Au total, les heures d\u2019\u00e9coute num\u00e9rique atteignent d\u00e9sormais 765 millions d\u2019heures, soit une progression annuelle de 1,6 %.<\/p>\n
Cette \u00e9volution traduit une r\u00e9alit\u00e9 simple : la radio n\u2019est plus li\u00e9e \u00e0 un poste FM traditionnel. Elle devient un contenu audio accessible partout, sur smartphone, ordinateur, t\u00e9l\u00e9vision connect\u00e9e ou enceinte intelligente.<\/p>\n
Le seul canal en recul est d\u00e9sormais la DTV, l\u2019\u00e9coute via t\u00e9l\u00e9vision num\u00e9rique, qui perd \u00e0 la fois des parts d\u2019audience et des heures d\u2019\u00e9coute. Un signal qui confirme que les usages se d\u00e9placent vers des exp\u00e9riences plus mobiles, plus vocales et plus personnalis\u00e9es.<\/p>\n
Les enceintes connect\u00e9es deviennent le nouveau poste radio<\/h3>\n
Si un appareil symbolise cette r\u00e9volution, c\u2019est clairement l\u2019enceinte connect\u00e9e.<\/p>\n
Les smart speakers repr\u00e9sentent d\u00e9sormais 18,8 % de l\u2019\u00e9coute totale radio au Royaume-Uni, contre 17,6 % un an plus t\u00f4t. Pour la radio commerciale, leur poids est encore plus spectaculaire : 21,8 % des heures d\u2019\u00e9coute, soit davantage que l\u2019AM\/FM, d\u00e9sormais tomb\u00e9 \u00e0 19,1 %.<\/p>\n
En une ann\u00e9e seulement, les enceintes connect\u00e9es ont g\u00e9n\u00e9r\u00e9 9 millions d\u2019heures d\u2019\u00e9coute suppl\u00e9mentaires, pour atteindre un total de 190 millions d\u2019heures.<\/p>\n
Ce ph\u00e9nom\u00e8ne change profond\u00e9ment la mani\u00e8re dont la radio est consomm\u00e9e.
L\u2019\u00e9coute devient plus fluide, plus instantan\u00e9e et plus int\u00e9gr\u00e9e dans les usages domestiques. La voix remplace progressivement les boutons physiques : on demande une station \u00e0 Alexa ou Google Assistant comme on lancerait une playlist Spotify.<\/p>\n
Pour les groupes radios, cette transition est strat\u00e9gique. Elle permet une meilleure connaissance des usages, une distribution multiplateforme et de nouvelles possibilit\u00e9s publicitaires bas\u00e9es sur la donn\u00e9e et le ciblage.<\/p>\n
La radio commerciale confirme sa domination<\/h3>\n
Autre enseignement majeur du rapport : la radio commerciale continue de creuser l\u2019\u00e9cart face \u00e0 la BBC.<\/p>\n
Les stations commerciales rassemblent 39,2 millions d\u2019auditeurs hebdomadaires et captent 54,3 % de part d\u2019\u00e9coute, contre 43,4 % pour les radios de la BBC, qui totalisent 31,3 millions d\u2019auditeurs.<\/p>\n
Cette domination s\u2019explique notamment par une adaptation plus rapide aux usages num\u00e9riques.
L\u2019\u00e9coute en ligne repr\u00e9sente d\u00e9sormais pr\u00e8s d\u2019un tiers des heures d\u2019\u00e9coute de la radio commerciale, \u00e0 32,9 %.<\/p>\n
Les grands groupes priv\u00e9s britanniques ont massivement investi dans les applications mobiles, les plateformes audio connect\u00e9es et les strat\u00e9gies de marque multiplateformes. Une approche qui porte aujourd\u2019hui ses fruits.<\/p>\n
Une mutation historique plus qu\u2019une simple \u00e9volution technologique<\/h3>\n
Les chiffres RAJAR Q1 2026 ne racontent pas la disparition de la radio. Ils racontent sa transformation.<\/p>\n
La radio britannique entre d\u00e9sormais dans une phase o\u00f9 le num\u00e9rique n\u2019est plus un compl\u00e9ment mais le mode principal de consommation. DAB, applications mobiles, streaming audio et enceintes connect\u00e9es red\u00e9finissent totalement la relation entre les stations et leurs auditeurs.<\/p>\n
Cette mutation change aussi l\u2019\u00e9conomie du secteur : nouvelles m\u00e9triques, publicit\u00e9 adressable, personnalisation, donn\u00e9es d\u2019usage et convergence croissante avec l\u2019univers du streaming.<\/p>\n
\u2022 En savoir plus >><\/strong><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″] Pendant des ann\u00e9es, l\u2019industrie audio a v\u00e9cu sous l\u2019ombre d\u2019une m\u00eame question : la radio traditionnelle pouvait-elle survivre \u00e0 l\u2019explosion du streaming, des podcasts et des plateformes musicales \u00e0 la demande ?Les derniers chiffres publi\u00e9s par le RAJAR pour le […]<\/p>\n","protected":false},"author":2,"featured_media":12037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-12036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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