{"id":11038,"date":"2026-02-19T06:18:53","date_gmt":"2026-02-19T05:18:53","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=11038"},"modified":"2026-02-19T07:46:29","modified_gmt":"2026-02-19T06:46:29","slug":"pharmaradio-la-bande-son-strategique-qui-revolutionne-le-quotidien-des-officines","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/pharmaradio-la-bande-son-strategique-qui-revolutionne-le-quotidien-des-officines\/","title":{"rendered":"Pharmaradio : La bande-son strat\u00e9gique qui r\u00e9volutionne le quotidien des officines"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

Entre deux d\u00e9livrances d\u2019ordonnances et la gestion des stocks, le silence n\u2019est plus de mise dans les pharmacies fran\u00e7aises. Depuis 2017, une onde particuli\u00e8re s\u2019est gliss\u00e9e dans les rayonnages : Pharmaradio. Plus qu\u2019une simple playlist, cette webradio s\u2019impose comme le \u00ab coll\u00e8gue virtuel \u00bb indispensable des professionnels de sant\u00e9.<\/strong><\/p>\n

Dans le tumulte d\u2019un secteur en pleine mutation num\u00e9rique, o\u00f9 le pharmacien doit muter de l\u2019apothicaire vers un r\u00f4le de conseiller expert et de gestionnaire agile, l\u2019information est devenue le nerf de la guerre. C\u2019est sur ce cr\u00e9neau qu\u2019a mis\u00e9 C\u00e9dric Lefort en lan\u00e7ant Pharmaradio, un m\u00e9dia hybride, 100 % digital, d\u00e9di\u00e9 exclusivement \u00e0 l\u2019\u00e9cosyst\u00e8me de la sant\u00e9.<\/p>\n

L\u2019expertise radio au service de la croix verte<\/h3>\n

\u00c0 l\u2019origine de ce projet, on trouve un fin connaisseur des m\u00e9dias : C\u00e9dric Lefort<\/a>. Ancien transfuge de grands groupes comme NextRadioTV (BFM, RMC) ou OUI FM<\/a>, l’actuel PDG de Proradio a eu l\u2019intuition de transposer les codes de la radio premium au monde de l\u2019officine.<\/p>\n

Son objectif ? Cr\u00e9er un m\u00e9dia \u00ab f\u00e9d\u00e9rateur et utile \u00bb capable d\u2019accompagner les journ\u00e9es marathons des \u00e9quipes officinales sans jamais devenir une distraction. Avec Pharmaradio Officine, il propose un flux audio<\/a> sur mesure pour les zones d\u2019accueil, m\u00ealant une programmation musicale soign\u00e9e (libre de droits ou r\u00e9f\u00e9renc\u00e9e SACEM<\/a>) \u00e0 des capsules \u00e9ditoriales pertinentes. Un tour de force qui permet aux titulaires de sonoriser leur point de vente sans subir les frais d\u2019auteur prohibitifs ou les publicit\u00e9s intempestives de la radio grand public.<\/p>\n

Une grille de programmes \u00ab taill\u00e9e pour le terrain \u00bb<\/h3>\n

Ici, pas de place pour le superflu. La programmation est pens\u00e9e pour une \u00e9coute en multit\u00e2che. Le vaisseau amiral de la station ? Le Flash Info Pharma. Chaque matin, du lundi au samedi, ce format de 3 minutes chrono condense l\u2019essentiel : ruptures de stocks, retraits de lots ou nouvelles Autorisations de Mise sur le March\u00e9 (AMM). Un rendez-vous critique pour d\u00e9marrer la journ\u00e9e avec une longueur d\u2019avance.<\/p>\n

Mais la richesse de Pharmaradio r\u00e9side aussi dans ses formats longs et ses collaborations prestigieuses :<\/p>\n

Le magazine STAFF :<\/strong> Co-produit avec VIDAL, ce mensuel d\u00e9cortique des cas cliniques et les enjeux technologiques (comme l\u2019e-notice) avec une pointe d\u2019humour bienvenue.<\/p>\n

Les th\u00e9matiques \u00ab Pharma du futur \u00bb :<\/strong> Des d\u00e9bats de fond sur le marketing, la gestion d\u2019officine et les nouvelles missions du pharmacien.<\/p>\n

Le Live :<\/strong> La radio sort de ses studios pour couvrir les grands \u00e9v\u00e9nements du secteur, tels que le salon Pharmagora, offrant une immersion en temps r\u00e9el aux professionnels qui n\u2019ont pu se d\u00e9placer.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/02\/18022026-02.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

Une immersion 2.0 en un clic<\/h3>\n

L\u2019acc\u00e8s, strictement r\u00e9serv\u00e9 aux professionnels (pharmaciens, hospitaliers, \u00e9tudiants, laboratoires), se veut d\u2019une simplicit\u00e9 enfantine via la plateforme pharmaradio.fr. Que ce soit en direct sur un player web optimis\u00e9 ou \u00e0 la demande gr\u00e2ce \u00e0 une vaste biblioth\u00e8que de podcasts (sevrage tabagique, nutrition, dossiers sp\u00e9ciaux), l\u2019interface \u00e9pur\u00e9e garantit une exp\u00e9rience sans publicit\u00e9 intrusive.<\/p>\n

Offrir un filtre expert<\/h3>\n

En 2026, \u00e0 l\u2019heure o\u00f9 les webradios professionnelles explosent, Pharmaradio tire son \u00e9pingle du jeu par sa fiabilit\u00e9. Dans un monde satur\u00e9 d\u2019informations, le m\u00e9dia de C\u00e9dric Lefort offre un filtre expert. En s\u2019appuyant sur des partenariats solides (Vidal) et une pr\u00e9sence active sur les r\u00e9seaux sociaux pour cr\u00e9er une communaut\u00e9, la station est devenue bien plus qu\u2019un flux audio : c\u2019est un alli\u00e9 strat\u00e9gique pour la pharmacie 2.0.<\/p>\n

Pour ceux qui n\u2019ont pas encore franchi le pas, l\u2019invitation est lanc\u00e9e : et si vous branchiez votre officine sur le futur d\u00e8s demain matin ?<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] Entre deux d\u00e9livrances d\u2019ordonnances et la gestion des stocks, le silence n\u2019est plus de mise dans les pharmacies fran\u00e7aises. Depuis 2017, une onde particuli\u00e8re s\u2019est gliss\u00e9e dans les rayonnages : Pharmaradio. Plus qu\u2019une simple playlist, cette webradio s\u2019impose comme le \u00ab coll\u00e8gue […]<\/p>\n","protected":false},"author":3,"featured_media":11039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-11038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPharmaradio : La bande-son strat\u00e9gique qui r\u00e9volutionne le quotidien des officines - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Pharmaradio, la webradio de r\u00e9f\u00e9rence pour les pharmaciens : Flash infos, podcasts experts avec VIDAL et flux musical sans pub\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/pharmaradio-la-bande-son-strategique-qui-revolutionne-le-quotidien-des-officines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaradio : La bande-son strat\u00e9gique qui r\u00e9volutionne le quotidien des officines - 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