{"id":10920,"date":"2026-02-06T06:50:59","date_gmt":"2026-02-06T05:50:59","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=10920"},"modified":"2026-02-06T11:30:46","modified_gmt":"2026-02-06T10:30:46","slug":"rajar-q4-2025-la-radio-britannique-confirme-sa-transition-vers-laudio-digital","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/rajar-q4-2025-la-radio-britannique-confirme-sa-transition-vers-laudio-digital\/","title":{"rendered":"RAJAR Q4 2025 : la radio britannique confirme sa transition vers l\u2019audio digital"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

La publication des chiffres RAJAR* Q4 2025 offre un instantan\u00e9 particuli\u00e8rement r\u00e9v\u00e9lateur de l\u2019\u00e9tat de la radio au Royaume\u2011Uni. Loin des discours annon\u00e7ant son d\u00e9clin, la radio d\u00e9montre au contraire une capacit\u00e9 d\u2019adaptation remarquable, port\u00e9e par le num\u00e9rique, les nouveaux usages domestiques et une hybridation croissante avec l\u2019audio \u00e0 la demande.<\/strong><\/p>\n

Cette infographie trimestrielle ne se contente pas de mesurer l\u2019audience\u202f: elle raconte comment la radio est en train de devenir une marque audio transverse, pr\u00e9sente partout o\u00f9 l\u2019on \u00e9coute du son.<\/p>\n

Une audience radio toujours massive au Royaume-Uni<\/h3>\n

Avec 50 millions d\u2019adultes touch\u00e9s chaque semaine, soit environ 86\u202f% de la population britannique, la radio conserve un niveau de p\u00e9n\u00e9tration<\/a> que peu de m\u00e9dias peuvent revendiquer. Le volume d\u2019\u00e9coute d\u00e9passe le milliard d\u2019heures hebdomadaires, confirmant son statut de m\u00e9dia du quotidien, profond\u00e9ment ancr\u00e9 dans les routines.<\/p>\n

La dur\u00e9e moyenne d\u2019\u00e9coute par auditeur reste \u00e9lev\u00e9e, autour de 20 heures par semaine, signe que la radio n\u2019est pas seulement consomm\u00e9e par habitude, mais par attachement.<\/p>\n

Le num\u00e9rique s\u2019impose comme le mode d\u2019\u00e9coute dominant<\/h3>\n

RAJAR Q4 2025 marque un tournant symbolique\u202f: trois quarts des auditeurs utilisent d\u00e9sormais des plateformes num\u00e9riques pour \u00e9couter la radio. DAB, streaming en ligne, applications mobiles, t\u00e9l\u00e9vision connect\u00e9e ou enceintes intelligentes composent un paysage o\u00f9 l\u2019analogique n\u2019est plus central.<\/p>\n

Le DAB demeure le pilier de l\u2019\u00e9coute num\u00e9rique, mais la progression des smart speakers et du streaming via applications traduit une \u00e9volution plus profonde\u202f: la radio s\u2019int\u00e8gre pleinement aux usages audio du quotidien, au m\u00eame titre que la musique \u00e0 la demande ou les podcasts.<\/p>\n

Pr\u00e8s d\u2019un tiers de l\u2019\u00e9coute radio totale se fait d\u00e9sormais via Internet, confirmant que la fronti\u00e8re entre radio et audio digital est devenue largement th\u00e9orique.<\/p>\n

Enceintes connect\u00e9es : un levier strat\u00e9gique pour les radios et webradios<\/h3>\n

L\u2019un des enseignements les plus structurants de cette vague concerne les enceintes connect\u00e9es. Plus de six utilisateurs sur dix y \u00e9coutent la radio, et une part significative en fait un usage quotidien.<\/p>\n

Ces appareils recr\u00e9ent un rapport passif et fluide \u00e0 l\u2019\u00e9coute, tr\u00e8s proche de la radio traditionnelle, mais avec une diff\u00e9rence majeure\u202f: l\u2019acc\u00e8s se fait par la voix. Le choix d\u2019une station devient un r\u00e9flexe verbal, ce qui renforce consid\u00e9rablement l\u2019importance du nom de marque, de la m\u00e9morisation et de l\u2019identit\u00e9 sonore.<\/p>\n

Pour les radios, cela implique de penser leur pr\u00e9sence non plus seulement comme un flux, mais comme une exp\u00e9rience vocale.<\/p>\n

Domicile et voiture : des lieux cl\u00e9s pour l\u2019\u00e9coute radio et streaming<\/h3>\n

Contrairement \u00e0 certaines id\u00e9es re\u00e7ues, les lieux d\u2019\u00e9coute traditionnels restent dominants. Le domicile demeure le premier espace d\u2019\u00e9coute, tandis que la voiture conserve un r\u00f4le central, notamment gr\u00e2ce \u00e0 la connectivit\u00e9 embarqu\u00e9e et au DAB.<\/p>\n

Cette stabilit\u00e9 confirme une force historique de la radio\u202f: sa capacit\u00e9 \u00e0 accompagner les moments de vie, sans exiger d\u2019attention exclusive. L\u00e0 o\u00f9 les \u00e9crans sollicitent, la radio accompagne.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment ce positionnement qui explique la r\u00e9silience du m\u00e9dia face \u00e0 la fragmentation num\u00e9rique.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/02\/05022026.jpg\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Podcasts et replay : des formats compl\u00e9mentaires au live radio<\/h3>\n

RAJAR met \u00e9galement en lumi\u00e8re l\u2019ancrage croissant des podcasts et de l\u2019\u00e9coute en diff\u00e9r\u00e9. Plus d\u2019un tiers des adultes britanniques consomment des podcasts chaque mois, et pr\u00e8s d\u2019un cinqui\u00e8me utilisent les services de rattrapage radio.<\/p>\n

Loin de concurrencer le direct, ces usages prolongent la relation entre l\u2019auditeur et la marque audio. La radio devient ainsi un point d\u2019entr\u00e9e, le podcast un espace d\u2019approfondissement, et le replay une solution de confort.<\/p>\n

Les stations qui structurent intelligemment cette compl\u00e9mentarit\u00e9 renforcent leur valeur \u00e9ditoriale et commerciale.<\/p>\n

RAJAR Q4 2025 : quels enseignements pour les radios et webradios ?<\/h3>\n

Derri\u00e8re les chiffres, un constat s\u2019impose\u202f: la radio n\u2019est plus un canal, mais un \u00e9cosyst\u00e8me. Elle vit simultan\u00e9ment sur les ondes, en ligne, dans les voitures connect\u00e9es, sur les smartphones et via la voix.<\/p>\n

Les enjeux ne portent plus uniquement sur la couverture ou la fr\u00e9quence, mais sur\u202f:
\u2022 l\u2019identit\u00e9 sonore,<\/em>
\u2022 la coh\u00e9rence de marque,<\/em>
\u2022 la qualit\u00e9 de l\u2019exp\u00e9rience utilisateur,<\/em>
\u2022 et la capacit\u00e9 \u00e0 \u00eatre pr\u00e9sente partout, sans friction.<\/em><\/p>\n

Un signal fort pour l\u2019avenir de la radio<\/h3>\n

RAJAR Q4 2025 confirme une tendance de fond\u202f: la radio n\u2019a pas disparu dans l\u2019\u00e8re num\u00e9rique, elle s\u2019y est fondue intelligemment. En s\u2019adaptant aux usages, en investissant les plateformes et en capitalisant sur sa force relationnelle, elle conserve un avantage strat\u00e9gique unique dans le paysage audio.<\/p>\n

\u00c0 l\u2019heure o\u00f9 l\u2019attention est fragment\u00e9e, la radio reste l\u2019un des rares m\u00e9dias capables de cr\u00e9er une pr\u00e9sence continue, famili\u00e8re et durable. Un atout que les acteurs audio les plus visionnaires transforment d\u00e9j\u00e0 en levier d\u2019avenir.<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

*RAJAR (Radio Joint Audience Research)<\/strong> est l\u2019organisme officiel de mesure de l\u2019audience radio au Royaume-Uni. Cr\u00e9\u00e9 par la BBC et l\u2019industrie radiophonique commerciale, il fournit des donn\u00e9es de r\u00e9f\u00e9rence sur l\u2019\u00e9coute de la radio et de l\u2019audio au sens large, couvrant aussi bien la FM et l\u2019AM que le DAB, le streaming en ligne, les applications mobiles et les enceintes connect\u00e9es. Les \u00e9tudes RAJAR servent de base strat\u00e9gique aux radios, webradios, groupes m\u00e9dias et annonceurs pour analyser les usages, suivre l\u2019\u00e9volution des comportements d\u2019\u00e9coute et piloter les d\u00e9cisions \u00e9ditoriales, technologiques et commerciales du secteur audio.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] La publication des chiffres RAJAR* Q4 2025 offre un instantan\u00e9 particuli\u00e8rement r\u00e9v\u00e9lateur de l\u2019\u00e9tat de la radio au Royaume\u2011Uni. Loin des discours annon\u00e7ant son d\u00e9clin, la radio d\u00e9montre au contraire une capacit\u00e9 d\u2019adaptation remarquable, port\u00e9e par le num\u00e9rique, les nouveaux usages domestiques […]<\/p>\n","protected":false},"author":2,"featured_media":10921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-10920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRAJAR Q4 2025 : la radio britannique confirme sa transition vers l\u2019audio digital - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"RAJAR Q4 2025 r\u00e9v\u00e8le une radio britannique toujours puissante, port\u00e9e par le num\u00e9rique, le streaming, et les usages webradio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/rajar-q4-2025-la-radio-britannique-confirme-sa-transition-vers-laudio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAJAR Q4 2025 : la radio britannique confirme sa transition vers l\u2019audio digital - 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