{"id":109,"date":"2013-10-10T13:48:27","date_gmt":"2013-10-10T12:48:27","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=109"},"modified":"2013-10-10T14:06:06","modified_gmt":"2013-10-10T13:06:06","slug":"publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/","title":{"rendered":"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia"},"content":{"rendered":"

L\u2019Internet mobile repr\u00e9sentera environ un tiers de la croissance publicitaire mondiale en 2013 et 2014 selon les pr\u00e9visions de ZenithOptimedia dans son rapport Advertising Expenditure Forecasts de septembre.<\/strong><\/p>\n

Globalement elles ne sont pas modifi\u00e9es pour 2013 (+3,5%) et 2014 (+5,1%) par rapport aux pr\u00e9visions publi\u00e9es en juin dernier (voir archive). L\u2019ann\u00e9e 2015 est estim\u00e9e \u00e0 +5,9% (vs +5,8% pr\u00e9c\u00e9demment).
\nZenithOptimedia estime que l\u2019Internet mobile repr\u00e9sentera 37% de la croissance mondiale tous m\u00e9dias cette ann\u00e9e et 31% l\u2019ann\u00e9e prochaine. S\u2019il ne p\u00e8se cette ann\u00e9e que 14,3 milliards de dollars et 2,8% du total des d\u00e9penses publicitaires, sa pr\u00e9vision de croissance est tr\u00e8s rapide : +77% en 2013, +56% en 2014 et +48% en 2015. Le mobile repr\u00e9sentera alors 6% du march\u00e9 et 33,1 milliards de dollars.
\nEn 2015, Internet (fixe et mobile) devrait atteindre une part de march\u00e9 de 24,6% contre 20,4% en 2013 et 18,3% en 2012.<\/p>\n

\u2022 Lire la suite de l’article sur le site Offremedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Internet mobile repr\u00e9sentera environ un tiers de la croissance publicitaire mondiale en 2013 et 2014 selon les pr\u00e9visions de ZenithOptimedia dans son rapport Advertising Expenditure Forecasts de septembre. Globalement elles ne sont pas modifi\u00e9es pour 2013 (+3,5%) et 2014 (+5,1%) par rapport aux pr\u00e9visions publi\u00e9es en juin dernier (voir archive). L\u2019ann\u00e9e 2015 est estim\u00e9e \u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPublication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"L\u2019Internet mobile repr\u00e9sentera environ un tiers de la croissance publicitaire mondiale en 2013 et 2014 selon les pr\u00e9visions de ZenithOptimedia dans son rapport Advertising Expenditure Forecasts de septembre. Globalement elles ne sont pas modifi\u00e9es pour 2013 (+3,5%) et 2014 (+5,1%) par rapport aux pr\u00e9visions publi\u00e9es en juin dernier (voir archive). L\u2019ann\u00e9e 2015 est estim\u00e9e \u00e0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-10T12:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-10T13:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia\",\"datePublished\":\"2013-10-10T12:48:27+00:00\",\"dateModified\":\"2013-10-10T13:06:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ima-zenithoptimedia.jpg\",\"articleSection\":[\"Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/\",\"name\":\"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ima-zenithoptimedia.jpg\",\"datePublished\":\"2013-10-10T12:48:27+00:00\",\"dateModified\":\"2013-10-10T13:06:06+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ima-zenithoptimedia.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ima-zenithoptimedia.jpg\",\"width\":642,\"height\":288},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"width\":254,\"height\":43,\"caption\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\",\"name\":\"Julien Lecourbe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"caption\":\"Julien Lecourbe\"},\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/author\\\/la-redaction\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/","og_locale":"fr_FR","og_type":"article","og_title":"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales","og_description":"L\u2019Internet mobile repr\u00e9sentera environ un tiers de la croissance publicitaire mondiale en 2013 et 2014 selon les pr\u00e9visions de ZenithOptimedia dans son rapport Advertising Expenditure Forecasts de septembre. Globalement elles ne sont pas modifi\u00e9es pour 2013 (+3,5%) et 2014 (+5,1%) par rapport aux pr\u00e9visions publi\u00e9es en juin dernier (voir archive). L\u2019ann\u00e9e 2015 est estim\u00e9e \u00e0 […]","og_url":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/","og_site_name":"Lawebradio.com - Actualit\u00e9s des radios digitales","article_published_time":"2013-10-10T12:48:27+00:00","article_modified_time":"2013-10-10T13:06:06+00:00","og_image":[{"width":642,"height":288,"url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg","type":"image\/jpeg"}],"author":"Julien Lecourbe","twitter_misc":{"\u00c9crit par":"Julien Lecourbe","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/#article","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/"},"author":{"name":"Julien Lecourbe","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f"},"headline":"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia","datePublished":"2013-10-10T12:48:27+00:00","dateModified":"2013-10-10T13:06:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/"},"wordCount":163,"publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg","articleSection":["Digital"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/","url":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/","name":"Publication de nouvelles pr\u00e9visions pour les ann\u00e9es 2013 \u00e0 2015 par ZenithOptimedia - Lawebradio.com - Actualit\u00e9s des radios digitales","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/#primaryimage"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg","datePublished":"2013-10-10T12:48:27+00:00","dateModified":"2013-10-10T13:06:06+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/publication-nouvelles-previsions-les-annees-2013-2015-zenithoptimedia\/#primaryimage","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-zenithoptimedia.jpg","width":642,"height":288},{"@type":"WebSite","@id":"https:\/\/www.lawebradio.com\/news\/#website","url":"https:\/\/www.lawebradio.com\/news\/","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","description":"","publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawebradio.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.lawebradio.com\/news\/#organization","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","url":"https:\/\/www.lawebradio.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","width":254,"height":43,"caption":"Lawebradio.com - Actualit\u00e9s des radios digitales"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f","name":"Julien Lecourbe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","caption":"Julien Lecourbe"},"url":"https:\/\/www.lawebradio.com\/news\/author\/la-redaction\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":110,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/109\/revisions\/110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}