{"id":1082,"date":"2014-03-10T12:37:31","date_gmt":"2014-03-10T11:37:31","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1082"},"modified":"2014-03-14T10:45:46","modified_gmt":"2014-03-14T09:45:46","slug":"entretien-avec-thierry-ascarez-vp-business-development-radionomy","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/entretien-avec-thierry-ascarez-vp-business-development-radionomy\/","title":{"rendered":"Entretien avec Thierry ASCAREZ, VP Business Development at Radionomy"},"content":{"rendered":"

Radionomy a \u00e9t\u00e9 fond\u00e9e en 2008 en Belgique et\u00a0Thierry ASCAREZ a rejoint la soci\u00e9t\u00e9 en 2010 en qualit\u00e9 de Responsable Marketing.<\/strong> Ayant assur\u00e9 le d\u00e9veloppement de la r\u00e9gie commerciale sur les march\u00e9s fran\u00e7ais et espagnol, il a rapidement \u00e9valu\u00e9 le potentiel de mon\u00e9tisation de l’audience de la plateforme Radionomy sur les USA. Apr\u00e8s plusieurs voyages \u00e0 New York et dans la Silicon Valley, une agence a \u00e9t\u00e9 ouverte \u00e0 San Francisco en septembre 2012 dont il a pris la direction avec une \u00e9quipe de cinq personnes.<\/p>\n

Radionomy a r\u00e9cemment acquis le logiciel Winamp et la plateforme de diffusion SHOUTcast. Que comptez-vous en faire ?<\/strong>
\n– \u00ab\u00a0Nous sommes fans de ce lecteur multim\u00e9dia depuis de nombreuses ann\u00e9es comme plusieurs millions d\u2019utilisateurs. Notre objectif est d\u2019en faire la r\u00e9f\u00e9rence des applications connect\u00e9es et d\u2019augmenter l\u2019audience des radios de notre plateforme de streaming. De plus, les outils de gestion et de promotion, mis \u00e0 disposition par Radionomy ainsi que notre r\u00e9gie publicitaire TargetSpot, aideront les producteurs d\u00e9j\u00e0 utilisateurs des services Shoutcast dans la mon\u00e9tisation de leurs investissements. L\u2019int\u00e9gration et la fusion de toutes ces technologies prendra un certain temps de d\u00e9veloppement mais nous avons d\u00e9j\u00e0 mis l\u2019accent sur ces efforts.\u00a0\u00bb<\/p>\n

Pensez-vous que la diffusion publicitaire soit le meilleur mod\u00e8le \u00e9conomique pour une radio digitale ?<\/strong>
\n– \u00ab\u00a0Pour que celle-ci continue d’\u00e9voluer dans de bonnes conditions, nous avons le choix entre le principe de l\u2019abonnement payant sans pub ou l\u2019\u00e9coute gratuite financ\u00e9e par la pub. Pour le moment, nous parions sur la seconde solution. C\u2019est, \u00e0 mon sens, le mod\u00e8le le plus efficace et rapide pour assurer une rentabilit\u00e9 aux producteurs et diffuseurs qui s\u2019investissent dans ce type de projet.\u00a0\u00bb<\/p>\n

Est-ce que l\u2019acquisition de Winamp et Shoutcast a modifi\u00e9 l\u2019image de Radionomy ?<\/strong>
\n– \u00ab\u00a0Elle a suscit\u00e9 plus d\u2019attention dans la sph\u00e8re des d\u00e9cideurs am\u00e9ricains, terre de pr\u00e9dilection pour tous les projets de cr\u00e9ation et de d\u00e9veloppement dans les nouvelles technologies. Je pense que ces acquisitions nous ont permis de gagner de la cr\u00e9dibilit\u00e9 ainsi que le leadership aux Etats-Unis, ce que nous avons d\u00e9j\u00e0 accompli en Europe. Nous sommes \u00e9galement devenu l\u2019op\u00e9rateur qui diffuse plus de la moiti\u00e9 des radios en ligne du monde. C\u2019est impressionnant !\u00a0\u00bb<\/p>\n

Comment voyez-vous l\u2019avenir de Radionomy ?<\/strong>
\n– \u00ab\u00a0Nous disposons de l\u2019offre la plus int\u00e9ressante pour tous les producteurs souhaitant mener \u00e0 bien leur projet de radio num\u00e9rique. Nous mettons \u00e0 disposition des outils faciles \u00e0 prendre en main et assurons des services de streaming les plus comp\u00e9titifs du march\u00e9 permettant \u00e0 tous de se faire entendre. De plus en plus de personnes se tournent vers le Web pour acc\u00e9der \u00e0 cette richesse et cette diversit\u00e9 des programmes audio. Radionomy a d\u00e9j\u00e0 contribu\u00e9 \u00e0 l\u2019\u00e9mergence de plusieurs radios \u00ab pure player \u00bb qui sont \u00e9cout\u00e9es par des millions d\u2019auditeurs et souhaite donner cette opportunit\u00e9 \u00e0 tous. Nous pensons que nous avons la solution de diffusion la plus pertinente sur ce march\u00e9. C\u2019est une industrie tr\u00e8s int\u00e9ressante et dynamique. Radionomy ouvre la voie.\u00a0\u00bb<\/p>\n

Comment consid\u00e9rez-vous les services de musique \u00e0 la demande comme Pandora et Spotify par rapport \u00e0 la radio sur Internet ?<\/strong>
\n– \u00ab\u00a0Je pense qu\u2019ils sont compl\u00e9mentaires. De nombreux utilisateurs \u00ab actifs \u00bb souhaitent s\u00e9lectionner leur playlist ou t\u00e9l\u00e9charger des podcasts, mais nous pensons que la majorit\u00e9 des auditeurs pr\u00e9f\u00e8rent une \u00e9coute plus passive en navigant sur diff\u00e9rents programmes th\u00e9matiques con\u00e7us par des professionnels ou des passionn\u00e9s avertis. Bien s\u00fbr, le contenu doit \u00eatre de qualit\u00e9 et original. Alors oui, les auditeurs sont toujours tr\u00e8s int\u00e9ress\u00e9s par la radio en ligne, comme notre public en augmentation croissante. Il y a toujours un humain derri\u00e8re une station de Radionomy, quelqu’un qui a programm\u00e9 un contenu pour un public sp\u00e9cifique. Vous ne pouvez pas remplacer une personne avec un algorithme. C’est la raison pour laquelle nous nous effor\u00e7ons de fournir les meilleurs outils de programmation et de personnalisation aux producteurs\/diffuseurs. D\u2019ailleurs Pandora et Spotify cherchent \u00e0 injecter plus d\u2019humanit\u00e9 dans leurs services avec la cr\u00e9ation de flux th\u00e9matiques ou de playlists r\u00e9alis\u00e9es par des c\u00e9l\u00e9brit\u00e9s du monde de la musique. Tout cela d\u00e9montre bien que le public est \u00e0 la recherche de quelque chose de plus qu’une simple rotation de la musique.\u00a0\u00bb<\/p>\n

\u2022 Plus d’infos sur Radionomy et TargetSpot<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Radionomy a \u00e9t\u00e9 fond\u00e9e en 2008 en Belgique et\u00a0Thierry ASCAREZ a rejoint la soci\u00e9t\u00e9 en 2010 en qualit\u00e9 de Responsable Marketing. Ayant assur\u00e9 le d\u00e9veloppement de la r\u00e9gie commerciale sur les march\u00e9s fran\u00e7ais et espagnol, il a rapidement \u00e9valu\u00e9 le potentiel de mon\u00e9tisation de l’audience de la plateforme Radionomy sur les USA. Apr\u00e8s plusieurs voyages […]<\/p>\n","protected":false},"author":3,"featured_media":1083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[224,296,214,261,160,337,420,44,231],"class_list":["post-1082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-pandora","tag-radionomy-group","tag-radios-digitales","tag-shoutcast","tag-spotify","tag-targetspot","tag-thierry-ascarez","tag-webradios","tag-winamp","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEntretien avec Thierry ASCAREZ, VP Business Development at Radionomy - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Radionomy a d\u00e9j\u00e0 contribu\u00e9 \u00e0 l\u2019\u00e9mergence de plusieurs radios digitales \u00e9cout\u00e9es par des millions d\u2019auditeurs et souhaite donner cette opportunit\u00e9 \u00e0 tous.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/entretien-avec-thierry-ascarez-vp-business-development-radionomy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entretien avec Thierry ASCAREZ, VP Business Development at Radionomy - 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