{"id":1048,"date":"2014-02-20T22:00:45","date_gmt":"2014-02-20T21:00:45","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1048"},"modified":"2014-02-20T22:00:45","modified_gmt":"2014-02-20T21:00:45","slug":"quest-ce-qui-fait-zapper-les-auditeurs-radio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/","title":{"rendered":"Qu\u2019est-ce qui fait zapper les auditeurs radio ?"},"content":{"rendered":"

Leader des \u00e9tudes adhoc pour les radios, HyperWorld Marketing a publi\u00e9 les r\u00e9sultats de sa nouvelle \u00e9tude : Qu\u2019est-ce qui fait zapper les auditeurs radio de moins de 50 ans ?<\/strong><\/p>\n

Dans le cadre de ce projet, plus de 680 internautes ont \u00e9t\u00e9 interrog\u00e9s online du 6 au 23 janvier 2014. Cet \u00e9chantillon est repr\u00e9sentatif des auditeurs r\u00e9guliers de 15 \u00e0 49 ans. L\u2019\u00e9tude porte sur l\u2019intensit\u00e9 du zapping que 13 \u00e9l\u00e9ments de programme \u00e9taient susceptibles de g\u00e9n\u00e9rer. Ces \u00e9l\u00e9ments ont \u00e9t\u00e9 test\u00e9s dans un ordre al\u00e9atoire.<\/p>\n

Parmi les \u00e9l\u00e9ments \u00e9valu\u00e9s : les interviews d’invit\u00e9s, les horoscopes, les flash infos, la diffusion de musique ou encore une intervention d’animateur. Ces donn\u00e9es ont \u00e9t\u00e9 analys\u00e9es aupr\u00e8s d’auditeurs d’\u00cele-de-France et de province, chez les 15-34 ans et les 35-49 ans.<\/p>\n

Chez les 15 et 34 ans r\u00e9sidant en \u00cele-de-France, 70% avouent zapper les interviews d’invit\u00e9s et 32% zappent lors d’un bulletin m\u00e9t\u00e9o. Concernant l’intervention d’un animateur, les r\u00e9sultats sont mitig\u00e9s : sur cette m\u00eame tranche de population, 56% zappent souvent mais 44% ne zappent que rarement. L’enqu\u00eate r\u00e9v\u00e8le \u00e9galement que les auditeurs de radios musicales sont plus souvent amen\u00e9s \u00e0 zapper que les auditeurs de radios g\u00e9n\u00e9ralistes, \u00ab\u00a0sauf pour l’horoscope, le jeu, la musique et la m\u00e9t\u00e9o\u00a0\u00bb, pr\u00e9cise l’enqu\u00eate.<\/p>\n

Les femmes zappent moins l\u2019horoscope et, dans une moindre mesure, l\u2019agenda loisirs\/sorties et la m\u00e9t\u00e9o. Les hommes zappent moins la pastille d\u2019humour, l\u2019info trafic et, dans une moindre mesure, le jeu ou l\u2019insert auditeur.<\/p>\n

Les Franciliens zappent plus l\u2019horoscope, la m\u00e9t\u00e9o, l\u2019intervention animateur et celle de l\u2019auditeur. Les r\u00e9sidents en r\u00e9gions zappent davantage l\u2019interview d\u2019invit\u00e9 et dans une moindre mesure la rubrique TV et le titre de musique.<\/p>\n

\u2022 Consultez l’\u00e9tude dans le d\u00e9tail >><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Leader des \u00e9tudes adhoc pour les radios, HyperWorld Marketing a publi\u00e9 les r\u00e9sultats de sa nouvelle \u00e9tude : Qu\u2019est-ce qui fait zapper les auditeurs radio de moins de 50 ans ? Dans le cadre de ce projet, plus de 680 internautes ont \u00e9t\u00e9 interrog\u00e9s online du 6 au 23 janvier 2014. Cet \u00e9chantillon est repr\u00e9sentatif […]<\/p>\n","protected":false},"author":3,"featured_media":1049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[401,402,403,400],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-hyperworld-enquete","tag-hyperworld-radio","tag-radios-auditeurs","tag-radiozap-hyperworld","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nQu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-20T21:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Qu\u2019est-ce qui fait zapper les auditeurs radio ?\",\"datePublished\":\"2014-02-20T21:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/ima2-zap2014.jpg\",\"keywords\":[\"hyperworld enqu\u00eate\",\"hyperworld radio\",\"radios auditeurs\",\"radiozap hyperworld\"],\"articleSection\":[\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/\",\"name\":\"Qu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/ima2-zap2014.jpg\",\"datePublished\":\"2014-02-20T21:00:45+00:00\",\"description\":\"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/quest-ce-qui-fait-zapper-les-auditeurs-radio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/ima2-zap2014.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/ima2-zap2014.jpg\",\"width\":642,\"height\":310},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"width\":254,\"height\":43,\"caption\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\",\"name\":\"Julien Lecourbe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"caption\":\"Julien Lecourbe\"},\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/author\\\/la-redaction\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales","description":"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales","og_description":"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.","og_url":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/","og_site_name":"Lawebradio.com - Actualit\u00e9s des radios digitales","article_published_time":"2014-02-20T21:00:45+00:00","og_image":[{"width":642,"height":310,"url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg","type":"image\/jpeg"}],"author":"Julien Lecourbe","twitter_misc":{"\u00c9crit par":"Julien Lecourbe","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/#article","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/"},"author":{"name":"Julien Lecourbe","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f"},"headline":"Qu\u2019est-ce qui fait zapper les auditeurs radio ?","datePublished":"2014-02-20T21:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/"},"wordCount":336,"publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg","keywords":["hyperworld enqu\u00eate","hyperworld radio","radios auditeurs","radiozap hyperworld"],"articleSection":["Top"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/","url":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/","name":"Qu\u2019est-ce qui fait zapper les auditeurs radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/#primaryimage"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg","datePublished":"2014-02-20T21:00:45+00:00","description":"La soci\u00e9t\u00e9 Hyperworld a men\u00e9 une \u00e9tude statistique sur les \u00e9l\u00e9ments radiophoniques qui conduisent au zapping des auditeurs.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/quest-ce-qui-fait-zapper-les-auditeurs-radio\/#primaryimage","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/02\/ima2-zap2014.jpg","width":642,"height":310},{"@type":"WebSite","@id":"https:\/\/www.lawebradio.com\/news\/#website","url":"https:\/\/www.lawebradio.com\/news\/","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","description":"","publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawebradio.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.lawebradio.com\/news\/#organization","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","url":"https:\/\/www.lawebradio.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","width":254,"height":43,"caption":"Lawebradio.com - Actualit\u00e9s des radios digitales"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f","name":"Julien Lecourbe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","caption":"Julien Lecourbe"},"url":"https:\/\/www.lawebradio.com\/news\/author\/la-redaction\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":1,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1048\/revisions\/1050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}