{"id":10336,"date":"2025-12-09T23:05:55","date_gmt":"2025-12-09T22:05:55","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=10336"},"modified":"2025-12-09T23:05:55","modified_gmt":"2025-12-09T22:05:55","slug":"la-radio-plus-vivante-que-jamais-et-resolument-numerique","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/la-radio-plus-vivante-que-jamais-et-resolument-numerique\/","title":{"rendered":"La radio, plus vivante que jamais\u2026 et r\u00e9solument num\u00e9rique"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

La radio n\u2019a pas dit son dernier mot. Bien au contraire. Chaque jour, 36,8 millions de Fran\u00e7ais \u00e2g\u00e9s de 13 ans et plus sont au rendez-vous des ondes. Une fid\u00e9lit\u00e9 impressionnante, mesur\u00e9e par l\u2019enqu\u00eate EAR > National, qui refl\u00e8te aujourd\u2019hui une r\u00e9alit\u00e9 \u00e9largie : la radio se consomme partout, sur tous les supports, bien au-del\u00e0 du poste traditionnel.<\/strong><\/p>\n

Car la radio a su \u00e9voluer avec son temps. Et c\u2019est pr\u00e9cis\u00e9ment ce que met en lumi\u00e8re le module EAR > Global Radio<\/a>, v\u00e9ritable barom\u00e8tre des nouveaux usages num\u00e9riques.<\/p>\n

Le num\u00e9rique, nouveau terrain de jeu de la radio<\/h3>\n

Aujourd\u2019hui, 10,3 millions de Fran\u00e7ais \u00e9coutent la radio chaque jour sur des supports num\u00e9riques. Cela repr\u00e9sente 18,2 % de la population de 13 ans et plus. Une dynamique forte, puisqu\u2019en seulement un an, la radio a s\u00e9duit 473 000 nouveaux auditeurs quotidiens sur ces supports.<\/p>\n

Le grand champion de cette r\u00e9volution ? Le t\u00e9l\u00e9phone mobile. Avec 6,7 millions d\u2019adeptes quotidiens, il s\u2019impose comme le compagnon num\u00e9ro un de l\u2019\u00e9coute radio, \u00e0 la maison, en mobilit\u00e9 ou au bureau.
Derri\u00e8re lui, les enceintes \u00e0 commande vocale confirment leur ancrage dans les foyers, s\u00e9duisant 1,6 million d\u2019auditeurs chaque jour, devant l\u2019ordinateur, encore choisi par 1,2 million de personnes.<\/p>\n

Un public large\u2026 et de plus en plus mature<\/h3>\n

Loin de n\u2019attirer qu\u2019un public jeune, l\u2019\u00e9coute num\u00e9rique de la radio<\/a> s\u00e9duit des profils vari\u00e9s. Elle s\u2019impose particuli\u00e8rement chez les 35-59 ans, dont 23 % \u00e9coutent d\u00e9sormais la radio chaque jour sur des supports num\u00e9riques (+1,2 point en un an).<\/p>\n

Les CSP+ sont aussi au rendez-vous (25 %, +0,8 point), tout comme les Franciliens, parmi lesquels 22,8 % ont adopt\u00e9 ces nouveaux usages, enregistrant la plus forte progression annuelle (+1,9 point).<\/p>\n

Et preuve que la radio num\u00e9rique ne conna\u00eet pas d\u2019\u00e2ge : 15,2 % des 60 ans et plus \u00e9coutent d\u00e9sormais la radio sur des supports num\u00e9riques, un chiffre en nette hausse (+1,1 point en un an).<\/p>\n

Plus connect\u00e9e\u2026 sans perdre en intensit\u00e9<\/h3>\n

Contrairement aux id\u00e9es re\u00e7ues, le num\u00e9rique n\u2019a pas rendu l\u2019\u00e9coute plus volatile. Les auditeurs sur supports num\u00e9riques \u00e9coutent la radio 2h31 en moyenne chaque jour, soit m\u00eame une minute de plus que ceux qui utilisent des supports d\u00e9di\u00e9s.<\/p>\n

R\u00e9sultat : ces 10,3 millions d\u2019auditeurs num\u00e9riques p\u00e8sent d\u00e9sormais 25,5 % du volume total d\u2019\u00e9coute de la radio, contre 23,6 % l\u2019an dernier. Une progression nette, qui confirme le r\u00f4le central du num\u00e9rique dans l\u2019\u00e9cosyst\u00e8me radio.<\/p>\n

Une radio qui se r\u00e9invente, sans se renier<\/h3>\n

Entre tradition et innovation, la radio r\u00e9ussit le pari de la modernit\u00e9. Toujours massivement \u00e9cout\u00e9e, elle se r\u00e9invente dans les usages, les lieux et les moments de vie. Mobile, connect\u00e9e, accessible \u00e0 la voix ou au clic, elle s\u2019int\u00e8gre naturellement aux quotidiens d\u2019une audience de plus en plus large.<\/p>\n

Une certitude s\u2019impose : la radio ne change pas d\u2019\u00e2me \u2014 elle change de support. Et elle n\u2019a jamais \u00e9t\u00e9 aussi proche de ses auditeurs.<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] La radio n\u2019a pas dit son dernier mot. Bien au contraire. Chaque jour, 36,8 millions de Fran\u00e7ais \u00e2g\u00e9s de 13 ans et plus sont au rendez-vous des ondes. Une fid\u00e9lit\u00e9 impressionnante, mesur\u00e9e par l\u2019enqu\u00eate EAR > National, qui refl\u00e8te aujourd\u2019hui une r\u00e9alit\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":10337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-10336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa radio, plus vivante que jamais\u2026 et r\u00e9solument num\u00e9rique - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"La radio s\u00e9duit chaque jour 36,8\u202fmillions de Fran\u00e7ais et explose sur mobile et enceintes connect\u00e9es !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/la-radio-plus-vivante-que-jamais-et-resolument-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La radio, plus vivante que jamais\u2026 et r\u00e9solument num\u00e9rique - 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