{"id":10195,"date":"2025-11-20T08:57:58","date_gmt":"2025-11-20T07:57:58","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=10195"},"modified":"2025-11-20T09:28:37","modified_gmt":"2025-11-20T08:28:37","slug":"flandre-la-radio-numerique-depasse-enfin-la-fm-une-nouvelle-ere-decoute-souvre","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/flandre-la-radio-numerique-depasse-enfin-la-fm-une-nouvelle-ere-decoute-souvre\/","title":{"rendered":"Flandre : la radio num\u00e9rique d\u00e9passe enfin la FM \u2014 une nouvelle \u00e8re d\u2019\u00e9coute s\u2019ouvre"},"content":{"rendered":"

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C\u2019est un petit tournant\u2026 mais un tournant historique tout de m\u00eame ! Pour la premi\u00e8re fois, les Flamands \u00e9coutent davantage la radio en num\u00e9rique que via la FM traditionnelle. Une transition qui semblait in\u00e9vitable, mais qui franchit aujourd\u2019hui une \u00e9tape symbolique et tr\u00e8s r\u00e9v\u00e9latrice des nouvelles habitudes d\u2019\u00e9coute.<\/strong><\/p>\n

Le num\u00e9rique passe en t\u00eate : une bascule attendue<\/h3>\n

Selon les derni\u00e8res donn\u00e9es recueillies par Ipsos pour le D\u00e9partement flamand de la Culture, de la Jeunesse et des M\u00e9dias<\/a>, 54 % de l\u2019\u00e9coute radio totale en Flandre se fait d\u00e9sormais par des canaux num\u00e9riques. La FM passe donc pour la premi\u00e8re fois sous la barre des 50 %.<\/p>\n

Derri\u00e8re ces 54 %, plusieurs technologies se partagent la mise :
\u2022 DAB+ domine avec 32 % du volume d\u2019\u00e9coute
\u2022 Internet progresse fortement et atteint 18 %
\u2022 La t\u00e9l\u00e9vision num\u00e9rique r\u00e9siste encore avec 4 %<\/p>\n

Il y a deux ans, les canaux num\u00e9riques repr\u00e9sentaient 49 % des \u00e9coutes : la progression est nette et r\u00e9guli\u00e8re.<\/p>\n

Une croissance port\u00e9e par l\u2019Internet radio<\/h3>\n

La hausse la plus frappante concerne l\u2019\u00e9coute via Internet, qui gagne 4 points en deux ans.
Podcasts, radios en ligne, players int\u00e9gr\u00e9s, enceintes connect\u00e9es\u2026 les usages se multiplient et donnent un vrai coup d\u2019acc\u00e9l\u00e9rateur \u00e0 l\u2019\u00e9coute radio d\u00e9mat\u00e9rialis\u00e9e.<\/p>\n

Le DAB+, lui aussi, continue de s\u2019installer dans les voitures et les maisons, avec une augmentation de 2 points. Rien de spectaculaire, mais suffisamment solide pour confirmer l\u2019ancrage de cette technologie.<\/p>\n

M\u00eame la t\u00e9l\u00e9vision num\u00e9rique, souvent le parent oubli\u00e9 de l\u2019\u00e9coute radio, grappille encore un point.<\/p>\n

Les seniors se tournent aussi vers la radio digitale<\/h3>\n

C\u2019est probablement l\u2019un des enseignements les plus surprenants \u2014 ou rassurants :
les 65 ans et plus se sont mis eux aussi \u00e0 la radio num\u00e9rique, et \u00e0 vitesse acc\u00e9l\u00e9r\u00e9e.
R\u00e9sultat : 30 % des Flamands d\u00e9clarent n\u2019\u00e9couter la radio que par des canaux num\u00e9riques \u2014 un chiffre en hausse de 6 points en seulement deux ans.
Le num\u00e9rique devient donc une norme\u2026 toutes g\u00e9n\u00e9rations confondues.<\/p>\n

Petit d\u00e9tour par les Pays-Bas : o\u00f9 en est-on ?<\/h3>\n

Les Pays-Bas connaissent la m\u00eame dynamique, mais avec une r\u00e9partition un peu diff\u00e9rente :
\u2022 31,4 % d\u2019\u00e9coute radio via Internet
\u2022 28,4 % via FM
\u2022 18,8 % par DAB+
\u2022 12,3 % via la t\u00e9l\u00e9vision num\u00e9rique<\/p>\n

Les deux pays suivent la m\u00eame trajectoire : une FM qui recule, un num\u00e9rique qui s\u2019impose, mais chacun \u00e0 son propre rythme et avec ses propres usages.<\/p>\n

Quel avenir pour la radio ?<\/h3>\n

Cette bascule est bien plus qu\u2019un simple chiffre dans une \u00e9tude. Elle ouvre une nouvelle \u00e8re :
\u2022 Les diffuseurs vont pouvoir investir davantage dans le num\u00e9rique et moins dans l\u2019analogique.
\u2022 Les auditeurs ont acc\u00e8s \u00e0 une radio plus riche, plus stable et souvent de meilleure qualit\u00e9.
\u2022 Les constructeurs automobiles et les fabricants d\u2019enceintes connect\u00e9es vont continuer d\u2019int\u00e9grer le DAB+ et les services Internet comme standards.
\u2022 L\u2019exp\u00e9rience radio devient plus interactive, personnalis\u00e9e et hybride.<\/p>\n

La Flandre, comme beaucoup d\u2019autres r\u00e9gions en Europe, confirme ainsi une tendance globale : la FM poursuit sa vie\u2026 mais n\u2019est plus la r\u00e9f\u00e9rence absolue.<\/p>\n

Avec cette transition num\u00e9rique d\u00e9sormais majoritaire, la radio en Flandre marque un tournant. Entre DAB+ et Internet, les auditeurs disposent de plus de libert\u00e9, de qualit\u00e9 et de diversit\u00e9. Et surtout\u2026 ils prennent go\u00fbt \u00e0 ce nouveau confort. Une chose est s\u00fbre : la radio n\u2019a jamais \u00e9t\u00e9 aussi vivante, et son futur s\u2019\u00e9crit plus que jamais en num\u00e9rique.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″] C\u2019est un petit tournant\u2026 mais un tournant historique tout de m\u00eame ! Pour la premi\u00e8re fois, les Flamands \u00e9coutent davantage la radio en num\u00e9rique que via la FM traditionnelle. Une transition qui semblait in\u00e9vitable, mais qui franchit aujourd\u2019hui une \u00e9tape […]<\/p>\n","protected":false},"author":2,"featured_media":10196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-10195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nFlandre : la radio num\u00e9rique d\u00e9passe enfin la FM \u2014 une nouvelle \u00e8re d\u2019\u00e9coute s\u2019ouvre - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"La Flandre bascule vers la radio num\u00e9rique : DAB+, Internet, nouvelles habitudes d\u2019\u00e9coute et adoption croissante chez les seniors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/flandre-la-radio-numerique-depasse-enfin-la-fm-une-nouvelle-ere-decoute-souvre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flandre : la radio num\u00e9rique d\u00e9passe enfin la FM \u2014 une nouvelle \u00e8re d\u2019\u00e9coute s\u2019ouvre - 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